Head of Marketing and Customer Experience

Head of Marketing and Customer Experience

Abbey Quarter Kilkenny/Hybrid working

Tirlán

Tirlán, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.

Tirlán owns leading brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford, mymilkman.ie and GAIN Animal Nutrition.

We nurture a talented team across Ireland, the US, MEA and China, delivering annual revenues of over €3 billion, and circa 2,000 people to manage our network of 11 processing plants and 52 agri branches. Our purpose is to nourish the world, while safeguarding our environment for future generations.

Role Profile

The Head of Marketing and Customer Experience Ingredients reports to the Chief Marketing and Customer Experience Officer and is responsible for providing direction towards the commercial growth strategy for the Ingredients Category by driving awareness and engagement with existing and prospective customers, unearthing new opportunities informed by market insight and developing tools and materials to service commercial activity and go to market strategy.

You are also responsible for delivering powerful market and competitor insights that result in actionable recommendations on portfolio and business strategy. In addition, you are responsible for any marketing campaigns, trade shows and promotions within the category.

The Head of Marketing and Customer Experience Ingredients is also responsible for defining and supporting delivery of Tirlán Ingredients Customer Experience (CX) strategy and targeting customer experiences across the Ingredients Category. You will bring the voice of the Ingredients customer to the table in developing business, category and channel strategies. You will be accountable for measuring customer experience across our B2B customers and continually improving on this by identifying improvement opportunities and directing multi-disciplinary teams across functions to deliver against these. 

Responsibilities

• Contribute to the development of the Ingredients category strategies and create a marketing strategy that can facilitate the realization of category objectives
• Play a key role in the delivery of the business Value-add targets, working in coalition with Sales and Category teams
• Work with the Market Research & Insights team, and the Business Intelligence function to deliver market and competitor analysis, ensuring that data from all commercial functions of the business is being converted into analytical insights, with actionable outcomes that are executed at speed
• Translate market research, experience and insights and communicate this to R&D, Category and Sales teams to create an effective product portfolio to reach the target market
• Work with R&D to deliver clear messaging on ingredients benefits in Applications, that drives value with customers and enables Technical Selling
• Promote sustainability marketing as a tool to strengthen the sustainability positioning of the company while building customer trust
• Manage the Ingredients marketing budget
• Drive the development of insight-led recommendations to promote growth
• Deliver cut through Digital marketing initiatives for the Ingredients business
• Develop an overall communications strategy that includes content creation, public relations, trade show exhibits and direct customer contacts (Newsletter, E-Blasts, Presentations)
• Coordinate the development of the commercial strategy, driving the annual process together with Sales and Category Leads
• Market products and USPs through the delivery of sales toolkits and marketing materials to support volume and contribution targets and development of advertising and new branding/ product design
• Lead and champion the development of the Ingredients marketing team to improve capabilities and drive engagement

Requirements

• Prior experience in a leadership position, with evidence of being results driven, self-motivated and resourceful
• Proven ability to develop and strengthen teams in order to maximize profitability and deliver against category objectives
• A track record of successful B2B marketing experience
• High degree of creativity and innovation in the Marketing and CX context.
• Strong Influencing, leadership, & decision making skills with the ability to manage, influence and negotiate with a broad set of internal and external stakeholders.
• A strategic thinker with the ability to see the bigger picture and manage short vs. long term views of every decision.
• High level of energy & commitment with the ability to motivate and develop others
• Strong alignment to values, ethos and culture of Tirlán.

Competencies

• Strategic Agility
• Building Effective Teams
• Drive for Results
• Interpersonal Savvy
• Commercial Acumen
• Problem Solving

We offer

• Hybrid working
• Free parking incl. EV charging
• On-site gym free to use for employees
• Work/life balance and collaborative work culture

About us

Through our expertise in research and development, customer insights, food safety and state-of-the-art manufacturing we bring innovative food and nutrition solutions to a global market.  Our new and vibrant headquarters in Kilkenny City operates as a collaboration hub where multi-functional teams come together in a hybrid work environment.

Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers

Tirlán is a Values Based Organisation