Head of Category and Revenue Growth Management

Head of Category & Revenue Growth Management

Location Citywest (Hybrid)

Reporting To: Director, Consumer Ireland

About Tirlán

Tirlán is a world-class food and nutrition business, rooted in agriculture and driven by innovation. We work with nature to nourish communities while creating sustainable value for our farmer-owners, customers, consumers and colleagues.

As we continue to grow our Consumer business, we are seeking an experienced and commercially minded Head of Category & Revenue Growth Management to lead the development of category strategy and revenue growth capabilities across our portfolio.

The Opportunity

This is a senior strategic leadership role within Tirlán Consumer, Ireland. The Head of Category & Revenue Growth Management will be responsible for accelerating profitable growth through category leadership, shopper and consumer insight, and the development of best-in-class Revenue Growth Management (RGM) capabilities.

The successful candidate will lead the Category and RGM agenda across the business, embedding data-driven decision making and driving excellence in pricing, promotions, assortment, trade investment and customer value creation.

Working closely with Sales, Marketing, Finance, Innovation and Customer teams, this role will ensure commercial strategies are aligned to consumer, shopper and customer needs whilst delivering sustainable growth and profitability.

Key Responsibilities

Category & Revenue Growth Strategy

• Develop and implement category and revenue growth strategies that deliver profitable growth, market share gains and customer value.
• Lead the long-term Category and Revenue Growth Management roadmap.
• Identify and unlock commercial opportunities through effective portfolio, channel and customer strategies.
• Ensure category plans are aligned to broader business objectives and consumer trends.

Pricing, Promotions & Trade Investment

• Lead pricing strategy across the consumer portfolio.
• Drive promotional effectiveness and optimisation of trade investment.
• Develop robust commercial frameworks to maximise revenue, profitability and return on investment.
• Partner with Finance and Commercial teams to evaluate investment decisions and optimise resource allocation.

Insight & Analytics

• Transform consumer, shopper, customer and market insights into actionable growth opportunities.
• Develop category recommendations supported by data and evidence.
• Establish performance metrics and reporting frameworks that support fact-based decision making.
• Build organisational capability in category analytics and commercial insight.

Customer Category Leadership

• Develop trusted category partnerships with key retail customers.
• Support insight-led selling and category development initiatives.
• Contribute to Joint Business Planning processes through category expertise and strategic recommendations.
• Strengthen Tirlán's reputation as a category thought leader within the marketplace.

Commercial Excellence & Leadership

• Champion Revenue Growth Management best practices across the organisation.
• Drive adoption of tools, processes and ways of working that enhance commercial performance.
• Lead and develop a high-performing Category & RGM team.
• Collaborate effectively across Sales, Marketing, Finance and Innovation functions.
• Play an active role as a member of the Consumer Domestic Leadership Team, contributing to business strategy, organisational development and performance delivery.

Experience & Qualifications

Essential

• Significant leadership experience within Category Management, Revenue Growth Management, Commercial Strategy, Commercial Finance or related disciplines.
• Experience within FMCG, food, beverage or consumer-facing sectors.
• Strong understanding of pricing, promotions, trade investment and commercial planning.
• Proven experience influencing senior stakeholders and leading cross-functional teams.
• Strong financial acumen with experience in P&L management, commercial modelling and value creation initiatives.
• Demonstrated success delivering revenue, profit and market share growth.
• Experience leading organisational change and embedding new capabilities, processes or tools.

Desirable

• Experience leading mature RGM capability development programmes.
• Strong retailer and category management experience within the Irish or UK grocery market.
• Advanced analytical and insight generation capability.

Key Success Measures

The successful candidate will be measured on:

• Achievement of volume, value and profit targets.
• Delivery of Revenue Growth Management and value creation objectives.
• Improvement in pricing and trade investment effectiveness.
• Growth in category performance and market share.
• Strengthened customer relationships and category partnerships.
• Successful adoption of RGM principles, tools and behaviours across the Consumer business.
• Continuous improvement in commercial effectiveness and decision-making processes.

Leadership Competencies

• Strategic Agility
• Building High-Performing Teams
• Drive for Results
• Business Process Excellence
• Financial Acuity
• Commercial Acumen
• Influencing & Collaboration
• Analytical Thinking

Commitment to Diversity & Inclusion
We believe in the value of difference. We know that different perspectives, life experience and backgrounds can drive innovation and deliver growth.

We welcome people from all walks of life without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status. 

Join our Talent Pool

Considering a new career in Tirlán but this isn’t the role for you? Join our talent community and sign up for job notifications at www.tirlan.com/careers

Tirlán is a Values Based Organisation